Business Slogans 101 How to Write a Rock-Solid Tagline

With the right slogan, you can make people giggle at a pun, ponder the mysteries of the universe, or even experience a powerful craving. A poor slogan, on the other hand, risks making customers cringe. And forking over cash is usually the last thing someone wants to do after cringing. This post will give you a 5-step guide to writing great slogans. So whether you need a brand new idea or you're refining an existing slogan, you'll be in business. Let's get started! Related: Learn more about the 10 assets you need to effectively manage your brand online in our free eBook. 1. Make your slogan ABC: Ambitious But Credible Believability is the first test of a good slogan, because a customer's belief or lack thereof largely determines how he or she will respond, and that response could very well be the difference between buying and walking away. No matter how much fun your slogan is to say, or how good it looks next to your logo, it won't do any good if your customers don’t believe it. [Click to tweet ] For example, Nike's command to "find your fast" comes across as completely believable. While having the right equipment isn't the only factor in athletic success, it is a factor. Slogans like this one invite consumers to put their trust in a brand, which is a big plus. Some key questions to ask about your slogan: Do I believe it? Is there good reason for my customers to believe it? Does it set a high standard for the product? 2. Appeal to emotional needs Making a purchase is often an emotional experience. If a slogan can incite a strong positive emotion (think joy, excitement, sympathy, etc.), it stands a better chance of connecting people with the products and services that aim to fill those needs. For example, major hotel chains go out of their way to convey comfort: Hilton claims to be "filling the earth with light and warmth of hospitality," while Aston bids "welcome home" to each traveler who sets foot on their premises. You can also tug at the heart strings without being sappy. When Kleenex launched a video ad about a boy who gives a tissue to a girl he spots crying on the school bus, the closing observation that "someone needs one" positioned Kleenexes as the universal response to tears everywhere. Questions to consider about your slogan: What emotions does it invoke? Which of my target audience's needs does it relate to? 3. Stand out with clever wordplay Your slogan ought to be tricky or clever enough to make most readers think about your slogan for a minute or two, which makes it more likely that they'll remember it. If it's too tricky, however, it can go right over their heads and leave them confused. There's no easy way to come up with a clever saying, but you can start by listing words that have to do with your product, then searching for rhymes, synonyms, and alternate definitions for puns. Those aren't the only ways to make your slogan stand out—in fact, sounding too catchy in a clichà ©d way could be counterproductive. Reese's "two great tastes that taste great together" follows an A-B-B-A structure that, intentionally or not, imitates the peanut-butter filled structure of the candy itself. Nor does it have to be complicated to sound good. "Ace is the place with the helpful hardware folks" isn't just easy on the tongue; it's also a straightforward slogan that goes well with the down-to-earth nature of hardware stores. Ask yourself: Are consumers likely to understand the slogan's wordplay? Does the cleverness of the slogan distract from or reinforce its overall message and effect? 4. Just say no to clichà ©s and superlatives How do you know when you've crossed the line from catchy to corny? If people can sarcastically cite your slogan to disprove it when they experience setbacks, you've probably crossed that line. [Click to tweet ] Another sign you may have gone too far is the use of tired clichà ©s. Phrases such as "we do X so you don't have to"; "for x, by x"; and "x of the future" are all used so frequently that consumers are used to tuning them out. If you really want to express the sentiment embodied in these phrases, find a unique way of doing so. Some key questions to consider are: In what ways is my slogan different from most slogans? In what ways is it similar, possibly too similar, to most slogans? How likely are customers to roll their eyes at it? 5. Maintain a strong connection to your business Can you match the following slogans to the product they represent? 1. Made like no other A. beverages 2. Rethink the daily grind B. women's deodorant 3. Live loud C. toilet paper 4. Live life in full colour D. denture fixatives 5. Bend the rules E. 3D desktop scanners 6. Designed to be forgotten F. ice cream Having trouble making the connection? The point is that a slogan should strongly relate to the product it promotes. It if doesn't, then it might catch people's attention momentarily, but it won't stay with them. It's best if there's a strong, interesting link between your slogan and your product. For instance, Aquafina's insistence that their water is "for happy bodies" makes good sense. Sunchips' claim to be "unique in every wave" distinguishes their chips from their less curvy competitors. Finally, Paper Packaging Board's assertion that their products are at the heart of "how life unfolds" wouldn't make much sense for, say, a burger stand. (And if you want to know the quiz answers, here they are: 1. F, 2. A, 3. D, 4. B, 5. E, 6. C.) Congratulations! You made it through Business Slogans 101. Once you've written a killer slogan of your own, be sure to sell it visually as well as verbally. Lucidpress templates can help you incorporate your new slogan into all kinds of marketing materials: social media graphics, digital magazines, company newsletters, and much more.

Family Developmental Theory ( Fdt ) Essay - 1472 Words

Family Developmental Theory (FDT) first came about in the last 1940s, as a need to understand how families and the individuals within the family function in order to have their needs met (Smith Hamon, 2012). According to Smith and Hamon (2012) unlike the psychology-based theories, which concentrate on an individual and sociology-based theories address the social and cultural aspects, FDT places the family at the center of its assessment (p.70). In this theoretical memo basic assumption of FDT will be discussed and related to the Galager family case study. The following are the six basic assumptions of FDT: (a) developmental processes are essential in understanding families that also change over time (b) there are tasks associated with each stage of development, (c) institutional norms regulate family behavior, (d) development is reciprocal, (e) families must be viewed in multiple levels of analysis, and (f) families must be observed over time (p. 72). In order to discuss family deve lopment, one must first have an understanding of what is meant by the term family. Although there are many descriptions attempting to define family, the following contemporary definition is more accurate, â€Å"The family is who they say they are† (Wright Leakey, 2013). With that said, the case study family, the Galagers, consist of a married heterosexual couple, two adult daughters, and their three dogs. Although majority of the family acknowledges these animals as part of the family, patriarch

Macbeth essay conflicts - 772 Words

Macbeth Essay The notorious Shakespearean play Macbeth illustrates a natural evil and greed for power present in the human race. Even in modern times, society relates to Macbeth as people are consistently striving for a higher rank and power. Sometimes, people are even prepared to get into difficult situations to achieve their goals, and this gives rise to conflicts. There are three main types of conflict present in the Macbeth play: man vs man, man vs nature, and man vs self. The most prominent form of conflict in Macbeth is man vs man. Throughout most scenes, there are several conflicts between multiple characters. After Macbeth takes the throne, there are many people who are suspicious of him and want to do him harm. In response to†¦show more content†¦Macbeth is confused as he is arguing with himself on what he should do. He states reasons not to kill Duncan, because Macbeth is his noble kinsmen and the act would bring dishonor. However, he also states reason why he should kill him, because Macbeth will then become king and fulfill the witches fortune. Lady Macbeth, who appears in the beginning as the driving force for the murder of King Duncan, also develops internal conflict. At first, Lady Macbeth seems to be a woman of extreme confidence and will. But, as situations become more and more unstable in the play, guilt develops inside her. For instance, she exclaims; Wash your hands. Put on your nightgown. / Look not so pale. I tell you again, Banquo s / Burried; he cannot come out on s grave (Shakespeare V, ii, 65-67). Lady Macbeth sleepwalks and frets about her evil wrongdoings because she is extremely guilty of her influence on Macbeth to commit the murder. Lady Macbeth reacts emotionally and dwells on her actions as guilt eats at her soul. The final conflict seen in Macbeth is man vs nature. This conflict is not as well shown as the others but is still present. For example, when Macbeth commits his first unjustifiable murder of King Duncan, the land rebels. Huge storms arise, the grey clouds comeShow MoreRelated Macbeth - Conflict Essay1468 Words   |  6 Pages quot;Conflict is central to the dramatic development of any play.quot; Prior to deciding whether or not conflict is central to the dramatic development of MACBETH, one must consider all the dramatic factors that contribute to the Shakespearean play. The gradual decline of the protagonist , the role portrayed by characters and the order in which the events occur, greatly influence the direction in which the development of the play takes place. After reading the text MACBETH, by Shakespeare andRead MoreOf Mice And Men And Macbeth Conflict Essay1899 Words   |  8 PagesTexts that deal with the theme of conflict make us think. Conflict is the centre of all dramatic development in the three texts I will be discussing. These are Macbeth, by William Shakespeare, of Mice and Men, by John Steinbeck, and O Brother Where Art Thou’, directed by Joel Coen. There are many forms of conflict expressed in these texts. These include both emotional and physical conflict. Conflict has been brought about in many ways throughout these texts. Most of which has been f uelled by innerRead MoreMacbeth as a Play About the Conflict Between Good and Evil Essay2248 Words   |  9 PagesMacbeth as a Play About the Conflict Between Good and Evil Macbeth is a tragedy, which addresses the inner conflict of peoples morality. Furthermore, it appears Shakespeares intention was to portray the modern day attitudes towards religion and the supernatural of his time. Indeed, the Elizabethan audience the play was written for would have been devout Christians, and would have had strict beliefs towards good and evil. The audience was genuinely afraid of evil,Read MoreSexual Frustration as the Root of Evil Essay1222 Words   |  5 Pagespeople develop neuroses as a result of frustration. Freud’s essays on this topic postulate that sexual repression may result in aggressive behavior. These two elements emerge in the characters in Macbeth. In Freud’s book, Civilization and its discontents, he takes the premise even farther by correlating severe sexual frustration with the onset of psychoses. In regard to Macbeth, I believe that Macbeth and Lady Macbeth portray this spiral into psychosis as a result of theirRead MoreMacbeth And Macbeth1274 Words   |  6 PagesThe purpose if this essay is to prove that the theme in the two contrasting literary works of Twilight saga: eclipse by Stephenie Meyer and Macbeth by William Shakespeare are alike. The theme of destruction being inevitable in both literary pieces are the same through the element of symbolism used to connect and foreshadow events in each piece. Although the plot for each novel differs, the twin methods of symbolism they utilize evidently leads to inevitable destruction and deserve further examinationRead MoreMacbeth English Ib-Hl Essay1229 Words   |  5 PagesENGLISH HL SHAKESPEARE- MACBETH ESSAY It is human nature to be intrigued by all things mystical and dangerous. We fear the unknown but seek it nonetheless out of greed. Most of Shakespeare’s works hold an element of the supernatural and the play Macbeth is no exception. In this play we see a contemporary morality that warns of the dangers of trafficking with instruments of darkness; the witches in the play prophesize of Macbeths future as king, and Macbeth blinded by his hunger for power failsRead MoreAnalysis of Macbeth Essay912 Words   |  4 PagesAnalysis of Macbeth Macbeth, is one of the greatest tragedy plays written by William Shakespeare. It is a rather short play with a major plot that we had to follow it carefully to understand its significance. The play is a tragedy about evil rising to power, which ends up corrupting the main characters Macbeth and Lady Macbeth. In the opening of the play Macbeth is introduced to the audience as Thane of Glamis and is respected. The witches also play a major part in theRead MoreMacbeth Essay: the Role of Gender and Position911 Words   |  4 PagesMacbeth Essay: The Role of Gender and Position Amilio Lopez In Macbeth, many elements that affect the story’s plot and outcome; however, gender and position of power play the most important role of the story. For example, Lady Macbeth continuously wants to be changed into a man in order to get certain duties done that Macbeth is hesitant to do. Also, Lady Macbeth uses the power of belittling Macbeth’s masculinity to further drive his actions in the play. Lastly, the witches’ predictions of Macbeth’sRead MoreMacbeth by William Shakespeare1293 Words   |  5 PagesThe play, â€Å"Macbeth† is one of William Shakespeare’s tragic plays written approximately in 1606. The play centres on Macbeth who is a general in King Duncan’s army. Upon returning from a successful battle, Macbeth is confronted by three witches who claim they know the future. The three witches tell Macbeth that he will be the future King. The events that occur after this encounter between Macbeth and the witches are what makes thi s play a tragedy. This essay will focus on the treatment of gender inRead MoreMacbeth: Fate vs. Free Will1718 Words   |  7 Pageswere victims of fate or their I own choices, or if each aspect plays a significant part in determining their destiny. In the play Macbeth, William Shakespeare plays around with the idea of fate, placing the destiny of Macbeth before him, yet allowing his own ambitions and desires to drive him insane in order to achieve it. However, at the beginning of the play, Macbeth is portrayed as a good man. Yet he decides to commit, not one or to two, but a series of bad actions that only he had the power to

Strategic Management for Outsourcing and Vertical Integration

Question: Discuss about theStrategic Management for Outsourcing and Vertical Integration. Answer: The strategic actions which are taken to strengthen the competitive approach of the company or to complement and maximize the overall strategy are known as the supplemental strategies. In certain times, the company also becomes offensive in improving the market position or performance and thus this does not depend on the competitive strategy of the firm. There are various measures to strengthen the strategy of the company such as outsourcing, vertical integration, defensive and offensive moves. The corporate strategies which are taken by the company o pursue the changes within the industry are known as offensive competitive strategy. There are some companies which actively engage in acquiring the other firms to pursue the changes by using various offensive competitive strategies. These companies make huge investment in research and development and thus they try to stay ahead in competition. The companies that adopt offensive business strategies also take proactive decisions or aggressive actions in the market. This actions aim at the competitors and thus they try to secure the market share without focusing on any existing competition. An example of offensive business strategy is direct head to head competition. In this type of competition, it is advantageous for the firm to sell the product which is similar to the competitors product at a much lower price or there may be some quality differences between the two products. Magic Pixel can also adapt the various offensive strategies which are based on comprehensive and excellent name in high definition cameras and have advanced technology or are well known and of superior quality in supplemental strategies. In such a case, the company is able to become the first market introducer in the next generation digital cameras due to huge investment in research and development, innovative technology or leading technical support team. The continuous innovation of the solutions in the digital camera industry is included in the offensive strategy. Magic Pixel is also attacking the various competitors such as Creative Title, The Fronteir and Gumrah with advanced and improved products to prevent the threats and slow down the market share. With the ongoing introduction of the improved and new products, the rivals of Magic Pixel are put under high pressure when launching any new product. Therefore, it can be said that Magic Pixel is a leading firm in the digital camera industry and the company is in an advantageous position to strengthen the brand loyalty and position. By considering various developments in the manufacturing of digital cameras or any other complementary products, the company is able to set technical standards for the new technology or price.

Research Paper Assistance - How to Get Help With Writing Your Research Paper

Research Paper Assistance - How to Get Help With Writing Your Research PaperThe term 'research paper assistance' is used a lot in the academic world. There are many people who do not have enough time or skills to research or write their own papers, but if they need help with their papers, they would still go for assistance. Even if they do not need assistance to write their own papers, it is still advisable that they consider a help in the form of research paper assistance. This will allow them to increase their knowledge about research paper and information on how they can efficiently use the information to write their own research papers.Before they begin their research paper, the researcher should gather information on writing research papers. Reading several papers from other researchers will help you a lot to know the things you need to do in order to write a good research paper. This will enable you to know the issues you should address in your research paper. You also need to consider that this is not all there is to research paper. There are different parts of research papers and the two most important parts include writing and the editing.The research paper assistance will give you the information on how to write your research paper. In this case, you can get free ideas from the research help software.The assistance in writing the research paper is very important in the writing part of your research paper. There are two ways in which you can get help from the research paper assistance. Firstly, you can seek help in writing your research paper by asking a research writer to assist you in writing your research paper. A research writer can help you with writing your research paper by giving you his/her own ideas for writing your research paper.There are also other ways of writing the research paper. However, you will have to pay for the research writing assistance and editing services of the writer. Therefore, you can consider this as an option only if yo u are going to pay for it.The second way of research paper assistance is by hiring a writer for writing your research paper. In this case, you just have to make a list of topics related to your research paper, and you can find a freelance writer in the internet. However, the writer will charge you for his/her assistance.As a last resort, you can also hire a research assistant for writing your research paper. However, you will have to pay for the research assistant services, since it is not a free service.

Alarming Facts Regarding The Things They Carried Essay Topics Uncovered

Alarming Facts Regarding The Things They Carried Essay Topics Uncovered Linking arms since they walked, Lydia let out a joyful sigh. Furthermore, several pauses are encountered throughout the story, since the author attempts to explain some examples that the reader might not have otherwise understood. The story Love isn't, as it would appear, about mutual love, but instead unrequited love. It is crucial to keep in mind that The Things They Carried Literary Analysis Essay requires adhering to a particular format. Fiction is like experience. His scripts are not the same as one another, but they're related to a theme of the Vietnam War. There are accounts of several war stories within this book. The narrative is powerful, evocative and thoroughly emotional, particularly in the previous stories included here. The Benefits of the Things They Carried Essay Topics This is a result of the simple fact that we're completely immersed in our own thoughts. Even though it was an indication of very good luck and a sign of the love they had as much since they were away from one another, he had to leave it as it felt the same as a distraction sooner or later. One that I would suggest to my buddies and probably re-read at the same point later on. The guilt comes from the fact which he believes his mind is perpetually wandering on his romantic ideal of Martha. On the flip side, once the reader is blind to the truth, it's still feasible to analyze his work and come to a diffident conclusion about what is happening truth and what's story truth. I just wandered around for some time. The constant swinging between both approaches from 1 story to the next served only to pull me from the story right after a specific bit of dialogue or effective description was able to pull me in. He stated, Hammy, I'll be away for a short time. The thesis is going to have to contain the thought on which your essay is going to be built. To start with, it's important to see that an essay isn't just one more homework task. The essay ought to be logical. Any crucial essay should start out with a thesis. The very first portion of the sentence is going to be a dependent clause, and the second part is going to be the independent clause. A second part of a thesis statement is the fact that it is most commonly a single sentence. It is essential that in summary, each one of the paragraphs are going to be a continuation of the previous one. It won't be merely an overview of the text or a very simple statement of fact. As a way to compose a great essay, you have to follow certain rules. The first consideration to keep in mind while writing a thesis is that a thesis is likely to make an argument. Don't forget to conserve all drafts!! Rumors, Lies and the Things They Carried Essay Topics Having collected all the points, it is going to be less difficult for you to add your own opinion about the job. You do not have to open new questions. The intangible things are not readily thrown away but are rather endured over a long duration of time. Explore the structure of the job. Cross is faced with the most extreme burdens of survival because the point is he is not simply accountable for himself, but he's also accountable for the existence of the remainder of his men. The truth of being alive is extremely valuable since it ties into the survival theme. The narrator, O'Brien, is among the soldiers, and he distinguishes one particular soldier from another in this very first story by the things which they carry. The other major one is all about the author's attitude towards war. What You Need to Do About the Things They Carried Essay Topics Beginning in the Next Eight Minutes It is essential for the reader to concentrate on the facts of the objects he lists because it is going to calibrate the reader to comprehend the difference between to the 2 kinds of things carried by means of a soldier, emotional, and physical. The fact thatsurvival is believed to be a top priority within her analysis, how can the mind shut down the remaining emotional obligations in order to perform ones duties. The author asserts the thought that memory creates an individual immortal because it allows to perpetuate his traits into assorted types of art. It appears people can endlessly talk about this topic. Spoken words aren't as different from writing as people think that they are. On account of the prevailing circumstances, there are particular items that the soldiers have to forego. Similarly, they also redefine the uses of things other than keepsakes, such as supplies, in order to better serve their actual wartime needs.

Essay Topics on Dragonwings: Tips for Creating Great Essays

Essay Topics on Dragonwings: Tips for Creating Great EssaysIn order to write persuasive essays for your next essay writing course, you'll need to know the best essay topics on dragonwings. Although you may have written an argument in support of your points, some topics require a more creative approach.Dragonwings are a small local town in Western Australia and are worth visiting. There are lots of things to do here, including surfing and diving, and the town has everything you could possibly need.One of the best essay topics on dragonwings is to express your love for this beautiful, adventurous place. Tell how this is a place that has warm, friendly people and beautiful scenery. Show them that you love the fact that you live in a place where people look out for each other and there are opportunities to get involved in the community.Another essay topic that can come from any topic you want is to discuss the history of the place. You can show them how the people from the town managed t o make it a flourishing town with a rich history. Take advantage of their research to show them what the town was like in the past, and how it got to be where it is now.As you learn about dragon wings, you'll learn all kinds of interesting facts and trivia about the town. Let them know that you took the time to learn the history and can share what you've learned.The topic of personality and character is another one of the best essay topics on dragonwings. It can be something that relates to you personally, but can also be used to make a broader point about the town and its citizens.Just about anything can be used as essay topics for any topic you want. If you want to discuss the beauty of the town, or how much time you've spent there, you can do that too.One thing to keep in mind is that when you're writing essays for essay writing courses, you'll want to make sure that the essay topics you choose are truly a reflection of the person being interviewed. Make sure they're not just loo king for a topic for an essay; use the subject to help you reflect upon yourself, or how you see yourself in the world.